Web / UI/UXShipped
MAXXGreen Technologies
End-to-end web design for a green technology products company with a family of sub-brands. Designed user flows, product pages, and e-commerce experience optimized for conversion.
Client: MAXXGreen TechnologiesYear: 2024
Web DesignUI/UXE-commerceBrand System
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Problem
Green tech company with a family of sub-brands (EcoH2O, FuelMAXX, EcoBoost, SuperMAXX) needed one site that did not dilute each brand's identity but unified them under the parent.
Approach
Cohesive product brand system with shared design language and per-product accents. E-commerce flow tuned for conversion across the full sub-brand catalog.
Process
- ●Brand audit of each sub-brand to extract shared and distinctive elements.
- ●Identity system design at the parent level with per-product variants.
- ●Product page templates that scale across the catalog without loss of identity.
- ●Conversion-focused checkout flow.
Outcomes
Site launched. Sub-brand product pages convert across the catalog. The unified system means new product additions slot in without redesign.